ISME & Google Digital Garage Training

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Google Ireland is partnering with ISME on a series of training as part of its Grow with Google initiative. Kicking off in November, the online courses and webinars, which are free to ISME members, will provide SMEs with practical training to help them grow and enhance their online presence. Each webinar will include a live Q&A and businesses are encouraged to participate and take advantage of the expert speakers’ knowledge and insights.

Commenting, Damian Lynch, Head of Google Customer Solutions Ireland, said, “By partnering with ISME we hope to equip business people with the digital skills and expertise to drive business growth by increasing their presence online. Google is committed to supporting Irish SMEs in their recovery from the impacts of COVID-19 and we hope that these trainings will supply ISME members with life-long online skills that will help them overcome the current challenges they are facing and help to navigate their way through the digital transformation process.” 

Adam Weatherley, Learning and Development Manager in ISME added “I believe that this series of online courses and webinars from Google will certainly complement our existing training activity focusing on digitalisation and marketing. The partnership with Google will allow ISME Members to gain knowledge and skills to use their free business tools This year more than ever, it has been apparent that for many businesses, the need to have an online presence is crucial, and we at ISME will continue to develop programmes to support this.”

Grow with Google aims to help people and businesses acquire the skills needed to embrace the opportunities that technology presents in today’s working world. As part of this, Google has committed support for 60,000 Irish SMEs and to provide free training to 40,000 people in digital skills by the end of 2021.

About the Google Digital Garage, a Grow with Google programme

Grow with Google is a global initiative that provides products, training and tools to help people find a job, grow in their career or grow their business. Google Digital Garage is Google’s training platform in Ireland providing live webinars through YouTube and self-guided online training. You can find out more here

COVID-19 has had an unprecedented impact on people and businesses everywhere. Together we are working to offer a series of webinars to help businesses navigate this uncertain time and find future opportunities for growth.

These webinars are free to attend and will be hosted on ISME’s YouTube channel. Attendees will have the opportunity to ask questions via the live chat box.

Being found on Search & Maps with Google My Business

Date: Wednesday 25th November

Time: 11.00 am

Duration: 60 minutes

Reach new customers by learning how to increase your visibility online. A presence on Google Search and Maps can help customers find you more easily. Ensure you’re being as helpful as you can by providing customers with accurate, updated information about your business on Google Search and Google Maps. Join us to learn about search and how to create an online listing for your business on Google Maps.

Course outcomes:

  1. Discover Google My Business and why it’s important to be visible on Google Search and Maps.
  2. Learn how to set up a Google My Business
  3. Explore best practices for managing a Google My Business listing and how to keep customers up to

Read the speaker bio here.

Get started with search engine optimisation (SEO)

Date: Wednesday 2nd December

Time: 11.00 am

Duration: 60 minutes

In this webinar, you will gain a better understanding of how search engines work and what Search Engine Optimisation (SEO) is. We’ll dive into the pillars of SEO and share best practice tips on how you can improve your visibility on popular search engines to attract the right visitors to your website.

Course outcomes:

  1. Learn about how search engines
  2. Discover what Search Engine Optimisation (SEO) is and how it differs from Search Engine
  3. Explore the key pillars of SEO and ways to improve your website’s visibility on search engines.

Read the speaker bio here.

Register Here