ISME & Google Digital Garage Training

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About the Google Digital Garage, a Grow with Google programme

Grow with Google is a global initiative that provides products, training and tools to help people find a job, grow in their career or grow their business. Google Digital Garage is Google’s training platform in Ireland providing live webinars through YouTube and self-guided online training. You can find out more here

COVID-19 has had an unprecedented impact on people and businesses everywhere. Together we are working to offer a series of webinars to help businesses navigate this uncertain time and find future opportunities for growth.

These webinars are free to attend and will be hosted on ISME’s YouTube channel. Attendees will have the opportunity to ask questions via the live chat box.

Shop Local: How to safely reach more local shoppers with Pointy from Google

3rd June 2021| 11:00-12:15

It’s been a challenging year for retail: the first pulse of the pandemic saw a hectic scramble for the essentials while many businesses have had to close for quarantine. New ways of selling and fast adoption of digital tools have been born out of necessity with retailers finding interesting ways to safely reach their customers. At this webinar, Pointy from Google will discuss how Covid-19 has changed shopper behaviour and how retailers can use Google tools to aid in economic recovery by helping them to connect with nearby shoppers.

This session will also include an overview on Being found on Search & Maps with Google My Business and a message from ISME’s CEO, Neil McDonnell on the shopping local.

Learning outcomes: 
1. The retail landscape and how it’s changing
2. Simple retail innovations
3. How Google can help
4. How to get Pointy from Google/how it works

Register Here

Read the speaker bio here

Learn the basics of Google Ads

20th May 2021 | 11:00-12:00

This webinar will focus on how Google Ads work, and why they are important for your online presence. Discover campaign types offered in Google Ads, including features to help you reach the right audience and potential customers to meet your marketing goals. We’ll walk you through how to set up Smart Campaigns and ad types such as display, search, and video.

Learning outcomes:

  1. An introduction to online advertising and how to reach customers with Google Ads.
    2. An overview of campaign types and how to choose the right campaign for your business goals.
    3. How to reach customers with Local Services by Google

Read the speaker bio here


Digital Marketing Strategy

24th March 2021 | 11:00-12:00

Design a digital marketing strategy based on your business goals. In this webinar you’ll get an introduction to digital marketing, the main digital marketing channels, and how to use them to build a digital marketing strategy. You’ll learn the fundamentals of how to develop, implement and track a digital marketing strategy.

Read the speaker bio here

Watch Back: Measuring what matters: Google Analytics

24th February 2021| 11:00-12:00

Google Analytics can help you gain insight into how consumers are engaging with your business online. Discover the value of insight-based marketing and how interpreting data in the right way can help you create more effective business solutions by using strategies informed by real consumer truths.

Read the speaker bio here


Watch Back: Get started with search engine optimisation (SEO)

2nd December 2020| 11:00-12:00

In this webinar, you will gain a better understanding of how search engines work and what Search Engine Optimisation (SEO) is. We’ll dive into the pillars of SEO and share best practice tips on how you can improve your visibility on popular search engines to attract the right visitors to your website.

Read the speaker bio here

Watch Back: Being found on Search & Maps with Google My Business

25th November 2020| 11:00-12:00

Reach new customers by learning how to increase your visibility online. A presence on Google Search and Maps can help customers find you more easily. Ensure you’re being as helpful as you can by providing customers with accurate, updated information about your business on Google Search and Google Maps. Join us to learn about search and how to create an online listing for your business on Google Maps.

Read the speaker bio here