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Share the Love with local Shops this Valentine’s Day

  • Irish consumers need to support retailers and local businesses
  • Irish restaurants, florists, manufacturers, producers and retailers are significant employers
  • Quality, traceability and value for money key features of Irish products
  • The potential for a hard-Brexit is good reason for us to keep money spent in the local Irish economy

As Valentine’s Day approaches ISME, the Irish SME Association is today (12th February) appealing to Irish consumers to make a real effort to ‘shop local’ and ‘buy Irish.’

Commenting on the importance of shopping local ISME CEO Neil McDonnell said:

 “Every €10 spent locally on Irish products generates more than €40 of benefit to the local community in terms of employment. The retail sector employs more people than any other sector in the Irish economy. Retailers are currently under significant pressure; for example health stores are facing a 23% VAT increase, and with a crash-out Brexit looming, it’s more important than ever to shop local.

Local shops use local services, accountants, insurance brokers, and suppliers, as well as employing local people, and they also carry a higher percentage of locally produced goods. While online shopping is a resource for many buyers, the importance of quality, traceability, and value-for-money of Irish products should be remembered.”

Colm Healy, the owner of Skelligs Chocolate in Ballinskelligs, Co. Kerry in pointed out:

“Local businesses are part of the fabric of the local community, providing a focal point in every village, town and city in Ireland. If you value where you live, and want it to thrive, buy local.”

For Valentine’s Day, David Cox, CEO, Fragrances of Ireland in Kilmacanoge, Co. Wicklow noted:

“We here at Inis the Energy of the Sea believe in small business. It is our privilege to partner with unique shops and boutiques both in Ireland and in many other countries across the world, with our signature scent. This Valentine’s Day, we hope everyone takes the opportunity to purchase something special for their loved ones from their local gift and boutique stores.”

 Dublin’s Wicklow Street Clinic, Manager, Jenny Boyce stated:

 ‘’Customers shouldn’t be afraid of popping into beauty salons in the run up to Valentine’s Day; whether you want to make an appointment for a facial, or you want to purchase a voucher for your Valentine. Our therapists feel that shopping shouldn’t be a faceless pastime. Consumers should enjoy the interaction of touching products and speaking to shop assistants. Irish consumers should remember that by supporting Irish SMEs this Valentine’s Day, they are supporting people, not shareholders.”

 Nuala Woulfe, Owner, Nuala Woulfe Serenity Spa Serenity Day Spa, in Sandycove, Dun Laoghaire added:

 ‘’Independent businesses create and offer choice. By supporting your local small business, you’re directly putting money back into your own community. This Valentine’s Day, book some ‘Me Time’ with a Spa Treat’’

 Ailish Connolly and Liz Greehy of Kilbaha Gallery in Loop Head, Co. Clare said:

‘We are a small family business employing locally and also using many local suppliers, so when our customers ‘shop local’ their money is filtering into the local economy in a big way; through our staff, our bakers, our artists, our crafters, our local post office, and other small business suppliers.  We, and all our staff have a shop local policy too. We try to keep our own spends within the locality or certainly within the County where possible. Businesses need to support each other.”

ISME Marketing Executive Ciara Whooley concluded:

“From our previous Shop Local Campaign, it’s clear that now is the time to rally behind our local entrepreneurs, to support our towns and villages and to help our local economies grow.”


 For further information, please contact

Wayne Tobin

T: 01 6622755, E: wayne@isme.ie