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Digital Marketing Strategy

Digital Marketing Strategy


A practical workshop covering the 5 key considerations when creating a digital marketing strategy. Channels covered include:

  • SEO
  • Email marketing
  • Content marketing
  • Social media
  • Online advertising
  • Tracking and measurement

Course Content

Analysis of current situation: you cannot make decisions without understanding where your current strengths lie and setting your baselines.

  • Objectives and targets: it is important to set clear measurable objectives and targets. This will enable you to see what channels are working best based on your objectives.
  • Strategy & tactics: What channels will you use and deciding on the specific tactics for each platform.
  • Planning: Planning how you will implement your strategy, what tools you need, who will manage etc.
  • Measurement: an introduction to a range of tools that you can use to measure your digital marketing activity and conversions.

You will have an opportunity during this workshop to start creating your strategy / plan which can be finalised after the workshop.


This is a highly interactive and participative course. It is recommended that all participants bring a laptop to participate in practical elements.

Dates and Venues

To be confirmed


Half day course: €120 ISME Members, €180 Non Members

Booking Essential

Members please log in to avail of your discount


ISME Skillnet