Session 1: Optimising a Digital Marketing strategy for SMEs.

• Aim: Highlight the fundamentals to an effective digital campaign. 
• Objective: To provide SMEs with the tools to successfully run a digital marketing campaign and avoid the common mistakes.  This session will highlight the current trends in Digital Marketing and focus on high growth channels. 
• Format: Each session is a 75-minute presentation followed by a 35-minute Q&A. The slides and slide notes will be sent to each participant. 
• Time & Date: 18th April 12.00 –  14.00 this training will take place online

Session 2: Creating a Performance Max advertising campaign for an online shop. 

• Aim: To identify the steps involved in setting up a successful P-Max advertising campaign for an online shop.
• Objective: To assist online shops with their growth using an effective P-Max setup. This session will show participants how to set up and optimise a campaign with a live case study and identify the key elements of success. 
• Format: Each session is a 75-minute presentation followed by a 35-minute Q&A. The slides and slide notes will be sent to each participant.
• Time & Date: 19th April 12.00 –  14.00 this training will take place online

Session 3: Effectively measuring an SMEs Digital Marketing performance.

• Aim: To highlight tools available for campaign management, the KPIs to monitor and the common pitfalls. 
• Objective: To ensure that SMEs can successfully manage digital Marketing through the use of free tools and focussing on the right areas. This session will take participants through the Key performance indicators and the best tools to review them. 
• Format: Each session is a 75-minute presentation followed by a 35-minute Q&A. The slides and slide notes will be sent to each participant. 
• Time & Date: 21st  April, 12.00 – 14.00, this training will take place online

Cost: 

• €150 for all three sessions