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SME Sales and Marketing Management (Certified) – Launching September 2019

SME Sales and Marketing Management (Certified) – Launching September 2019

“Since taking this course I am running the Marketing section in my company and it has worked wonders for new business on the internet. I would recommend this course to anyone who is starting up a new company or needs to refresh an existing company.”

Liam Tully, Technical Sales, Telcom

ISME Skillnet and Griffith College are proud to present our partnered Certified Marketing & Sales for SMEs QQI Level 7 special award. The primary focus of this course is on developing practical skills beneficial to successfully running an SME in Modern Ireland with a special focus in Sales & Marketing. This course is one of the very few accredited sales courses in Ireland. Learning is transferred to the company through the completion of an IN-COMPANY IMPROVEMENT PROJECT. All participants complete an improvement project in their own company under the guidance of a project supervisor.


On completion of this course, the learner will be able to:

  • Apply theories, concepts & methods pertaining to marketing & sames in their own business.
  • Recognise the relationship between the modern business environment and emerging technologies as they relate to marketing & sales.
  • Create a strategic sales & marketing plan for their organisation to include a reliable analysis of the market place and an ecommerce strategy.
  • Recognise the relationship between the modern business environment and regulatory requirements including data protection, as they relate to marketing & sales.
  • Demonstrate an awareness of tools & techniques to support the development of a marketing plan, including B2B and B2C strategies as appropriate.
  • Critically review their own performance in terms of time management and planning in order to effect improvements.

Course Content

Module Content:

  • Module 1: Business Analysis and the Business Environment
    • Internal and External Envirnment Analysis
    • Macro environment – PEST analysis
    • SWOT
    • The international business environment
    • Market Research
    • Data Protection
  • Module 2: Practical Marketing
    • Understanding the Marketing Framework
    • The Marketing Mix
    • How to profile and segment your customers for maximum return
    • Developing a Marketing Plan
    • Relationship marketing & sales
    • Data Protection
  • Module 3: Digital Marketing
    • Integrated Marketing Communications & Technology
    • Introduction to eBusiness and terminology
    • Electronic Commerce and electronic business
    • Search Engine Optimisation
    • Security considerations
    • eBusiness Models: eProcurement / eAuctions / emails / Portals / eTendering
    • Payment
    • Legal Issues
    • Website Management & Marketing
    • Social Networks
    • Digital media
    • Data Protection
  • Module 4: Sales & Sales Management
    • Planning the Sales Effort
    • Recruitment and Selection of Sales Personnel
    • Managing the Sales Team
    • Understanding the Selling Process
    • Consumer Behaviour
    • Applied Sales Issues
    • B2B Sales
    • Role Plays
    • Data Protection


This programme will be delivered using a combination of formal lectures, small group work, discussion of case studies and practical exercises. The teaching methodology will pay special attention to problem based learning techniques. In advance of each unit, each participant on the programme will be contacted by the Programme Director to invite them to submit any issues they would like to address in the coming workshops. The small class and group sizes are expected to facilitate engagement by all participants.

On this programme each candidate will be appointed a specific project supervisor for the duration of the programme. The project supervisor will be responsible for engaging with the learner to achieve a practical development plan.


Participants who successfully complete the company improvement project and related report and presentation are eligible for certification to achieve a Special Purpose QQI Level 7 award.

Who Should Attend?

Anyone who is responsible for sales and marketing in an SME.


  • 1st Module 11th September 2019

If you would like to register your interest in the next running of this course, please email skillnet@isme.ie


ISME Members €1650, Non Members €1895.


Griffith College Dublin, South Circular Road, Dublin 8

Booking Essential

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ISME Skillnet