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SME Sales and Marketing Management (certified)

SME Sales and Marketing Management (certified)

“Since taking this course I am running the Marketing section in my company and it has worked wonders for new business on the internet. I would recommend this course to anyone who is starting up a new company or needs to refresh an existing company.”

Liam Tully, Technical Sales, Telcom


Attract more customers and grow your business.

Course Content

Participants complete 8 one day modules and a company improvement project and are provided with 2 days mentoring.

  • Develop a marketing strategy
  • Create your marketing plan
  • Utilise ebusiness and social media to your advantage
  • Plan and manage your sales process.


In class sessions are highly interactive with participants learning practical tools which they can used immediately back in the workplace. Learning is transferred to the company through the completion of an IN-COMPANY IMPROVEMENT PROJECT. All participants complete an improvement project in their own company under the guidance of a mentor. (2 days individual supervision provided)


Participants who successfully complete the company improvement project and related report and presentation are eligible for certification to achieve a Special Purpose HETAC Level 7 award. The programme is delivered in conjunction with Griffith College Dublin.

Who should attend?

Anyone who is responsible for sales and marketing in an SME and has yet to receive training in the area.


€1,650 ISME members  €1,895 non-members

Booking Essential

Members please log in to avail of your discount


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