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Plan and Develop a Website

Plan and Develop a Website

Aim

Learn the fundamental principles of doing business online. Participants will leave will practical tips that they can apply and a structured approach to developing or re-modelling their website.

Course Content

  • The importance of preselling vs. selling online
  • How to choose the best site concept and strategy for your business
  • The tools available for market research into your site concept
  • How to choose your website name, design and structure
  • How to build content
  • How to direct traffic to your site
  • The importance of link building and the role of social media
  • How to keep your website fresh and well placed in search rankings
  • The range of options for generating consistent income on your website
  • Case studies

Methodology

You will learn practical tips and tools that you can use immediately.

Target Audience

For owners and senior managers who want to ensure that their business has a practical on line presence.

Dates and Venues

To Be Confirmed.

Fee

Half day course €120 ISME Members, €180 Non Members

Booking Essential

Members please log in to avail of your discount

120

ISME Skillnet