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Instagram for Business

Instagram for Business


Learn how to use images and video on Instagram to build a strong network that will in-turn bring in sales.

Course Content

  • Your bio – tips on how to write a good Instagram bio and how to use the link section to your advantage.
  • Linking to Facebook and Twitter so you can share images across multiple platforms and the pros and cons of doing this
  • Strategy – why use Instagram. Deciding on your goals, objectives and targets.
  • Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in search and visible in your follower’s newsfeed.
  • Practical: talking images and using the filters and editing features. If you have a product that you can bring along on the day please do
  • Using Instagram features like filters, stories, direct etc
  • Using #hashtags and why they are so important in Instagram
  • Monitoring – applications for monitoring your success
  • Advertising – key steps to running an ad on Instagram via Facebook advertising platform and promoting posts in Instagram
  • Case Studies – other businesses that are succeeding on Instagram
  • Other apps: an introduction to apps that work with Instagram e.g. Repost for sharing, Wordswag/Textswag (to overlay text on images) and Layout from Instagram (create collages)


This is a highly interactive and participative course. It is recommended that all participants bring a laptop to participate in practical elements.

Dates and Venues

To be confirmed.


One day course: €120 ISME Members, €180 Non Members

Booking Essential

Members please log in to avail of your discount


ISME Skillnet