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Google Ad Words for a high ROI

Google Ad Words for a high ROI


The aim of this Google Ad Words Training Course is to:

  • Have the skills, tools and knowledge to be able to create an effective campaign with a high return
  • Be able to monitor and track campaign(s) and understand what the results mean.
  • Understand other features of Google AdWords e.g. Remarketing and Display advertising and how they can use them effectively in their business.

Course Content

Google AdWords is a proven method for generating quality traffic for your website.

The Key to its success is the:
• Segmentation of each service into different campaigns (or AdGroups)
• Target key phrases chosen
• Daily and keyword budget
• Time of day/night the ads run
• Ads wording
• Landing page

The modules will include:

• An introduction to AdWords. Understanding the difference between AdWords and Organic search. How to use it as a marketing tool and generate quality traffic that converts. A run through the lingo.
• Segmentation: the importance of segmenting products/services into AdGroups to ensure that customers see the right ad when a search is completed. This will increase click through rate and conversion rate
• Budgets: choosing budgets and setting targets
• Keyword research: an introduction to the key planner tools required to research target key phrases
• Ads wording: choosing the right wording and split testing ads wording and landing pages for a higher return
• Landing pages: creating strong, impactful landing pages
• Conversion tracking, understanding reports and monitoring campaigns
• Google remarketing: an introduction to it and how it can be used effectively


This is a highly interactive and participative course. It is recommended that all participants bring a laptop to participate in practical elements.

Dates and Venues

To be confirmed.


One day course: €120 ISME Members, €180 Non Members

Booking Essential

Members please log in to avail of your discount


ISME Skillnet