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Effective Email Marketing

Effective Email Marketing


The aim of this Effective Email Marketing training course is to help you ensure that your email is opened and actioned. Strengthen relationships with existing customers and create relationships with new or potential customers.

Course Content

  • Use email marketing effectively; get a high open rate, high click through rate and a good return on your investment
  • Get content ideas and learn how to make your content work
  • Interpret what the results say including your open rate, click through rate and unsubscribes
  • Set up a trial account and e-newsletter template using Mail Chimp


The training takes the form of a practical hands-on half-day workshop, with group discussions and exercises. Participants should bring a laptop with a wireless connection with them to make sure they get the most out of the session.

Target Audience

The course is designed for staff, who would like to start running email campaigns or improve the effectiveness of their campaigns

Dates and Venues

Details to be confirmed


Half day course €120 ISME Members, €180 Non Members

Booking Essential

Members please log in to avail of your discount


ISME Skillnet