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Driving Sales through Social Media for SMEs

Driving Sales through Social Media for SMEs


This course aims provides an introduction for everyone in an SME to improve their digital selling skills by:

  • Navigating the world of subtle selling on LinkedIn, Facebook, Twitter and Instagram
  • Creating relevant content for each platform that builds solid relationships and defines your company brand
  • Defining a strategic approach to understanding your customers
  • Increasing and improving overall conversion rate
  • Optimising pipeline analysis and defining growth strategies

Course Content

Topic 1: Introduction To Digital Selling

  • Selling on social media – a definition
  • Understanding the social media landscape
  • Buyers’ behaviours
  • Mapping the modern buying journey

Topic 2: Revolution of Sales

  • The changing face of sales
  • Digital tools & techniques
  • Online CRMs

Topic 3: Social Selling

  • Curating & creating content
  • Influencing not selling
  • Successful Campaigns
  • Monitoring Results

Topic 4: Challenging Change

  • New habits driving new behaviours, change management, incentives
  • The importance of planning for change
  • Ensuring buy-in
  • Measuring progress


Classroom Study
Our slide presentations contain a mixture of text, graphics, videos and photography to keep our presentations fresh.

Group Discussions
Group Discussion is encouraged throughout the session to allow learners to share their experiences on similar issues.

Includes Case Studies, Role Plays, and Learning Games etc. As much as possible we try to make all exercises relevant.
**We recommend attendees bring a laptop with them if possible.**

Target Audience

This Digital Selling course is aimed at sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities.

Dates and Venues

  • 13th December 2018. 9:30am – 5:00pm. ISME Offices, Dublin 2.


One day course: €230 ISME Members, €325 Non Members

Booking Essential

Members please log in to avail of your discount


ISME Skillnet