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Diploma in Business Management – Launching October 2019

Diploma in Business Management – Launching October 2019


This innovative and practical programme has been specifically designed for the Irish SME sector, to enhance participant skills, which enables SME owner manager participants to deliver results in their trading environments.

The 10-day Diploma in Business Management aims to provide SME owner managers with both academic knowledge and practical SME business management skills. Students will apply appropriate academic theories and concepts to a range of business and management issues. During the course, students have the opportunity to add value to both their employers and themselves on a daily basis. In addition to providing a comprehensive knowledge of each of the major management disciplines, the programme is designed to ensure that students will have an opportunity to implement their learnings to their SME business to improve their performance.

This diploma provides students with an in-depth knowledge of five key management areas including management, communications, finance, human resource management and marketing and sales.

Course Content

The programme will begin with a half-day induction session. The induction will include activities that will set out the context of the programme, what will be involved in the programme and what each participant should expect to achieve on the programme.

The main areas to be covered in this part of the programme are;

  • Participant and DBS introductions
  • Introduce the Programme and what the participants should expect
  • Agree what success will look like for the participants and what they hope to achieve form the programme
  • Discuss assessment of the programme and workload for participants
  • Discussion around the coaching element of the programme

Then the programme will commence with these five transformative business management modules;

  1. Management Principles
  2. Human Resource Management
  3. Marketing & Sales Management
  4. Communication Skills
  5. Interpreting Financial Information

Management Principles

This 2-day module will provide a comprehensive review of management theory and practice and students will gain an understanding of the complexities of modern SME management. The module will begin with an environmental analysis and the module will then familiarise the student with the process of management decision making and organisational design.

Topics within this module could include:

  • Environments
  • Planning
  • Organising
  • Strategic Management
  • Leadership
  • Decision Making
  • Controlling
  • Management of Change
  • Ethics and Social Responsibility
  • Current Management Issues

Human Resource Management

In this 2-day module, participants will develop the skills essential to the management of an effective team. In addition to broadening the understanding of motivational factors, leadership and delegation skills will be developed as this is vital to SME success.

  • Topics within this module could include:
  • HRM in Ireland
  • Human Resource Planning
  • Recruitment
  • Selection
  • Training & Development
  • Performance Appraisal
  • Reward Management
  • Employee Relation

Marketing & Sales Management

In this 2-day module, students will acquire the skills and knowledge necessary for the motivation and management of an effective marketing and sales function within a modern SME. Helping you target the right customer with the right product or service. Emphasis will be placed on areas such as marketing strategy, marketing management, understanding your customer, incentives and the planning of sales and marketing activities.

Topics within this module will include:

  • Marketing strategy
  • Industry Forecasting
  • Understanding the customer
  • Identifying your customers
  • The right people

Communication Skills

This module demonstrates the techniques of evaluation and applying communication methods such as evaluating the relevance and quality of information. Over this 2-day module, students will develop a strategy for the utilisation of communication skills.

Topics within this module could include:

  • The Importance of Communication
  • Barriers to Communication
  • Are You Wired? How Social Media is changing the way we communicate
  • Non-Verbal Communication
  • Straight Talking
  • Counselling Marginal Performers
  • Cross Cultural Communications
  • Formal Presentations & Meetings
  • Report Writing

Interpreting Financial Information

This 1-day module will enable students to understand the basic financial and management principles in use in the modern organisation, and understand the construction and use of both financial and management accounting techniques adopted.

Topics within this module include:

  • Interpretation of Accounts & Financial information
  • Introduction to preparing accounts
  • Budgeting
  • Management accounting

Executive Coaching/Mentoring

A key feature of this unique and innovative business management programme, is an additional half day one-to-one executive coaching or mentoring session.

This will be a crucial part of the programme as participants need guidance and some time to think and overcome potential pitfalls or obstacles in implementing change within their SME’s.

We have a number of executive coaches and mentors from different industries that we can bring on board, who will help each owner manager, implement their best practice learnings to their day-to-day management of their SME.

This may take the form of coaching or mentoring or a personal development plan. Participants will be able to decide how they wish to use this session as they feel would best benefit both them and their organisations. They can decide this during the programme as it will become clearer where they need addition as support as they progress through the programme.

This coaching session can take place onsite at the participants SME business if required.


There will be a mixture of assessments, case studies and group work. It is envisaged that these assessments would link directly to the participants business.

DBS prides itself on the results of our programmes, not just for students, but also for organisations. The practicality and implementation of learnings form a vital component of the success of our programmes. DBS incorporate open discussions, reflections and debates, which stimulate conversations, which in turn creates ideas and thoughts that would not have come to surface otherwise. DBS believe that taking a step back from the everyday running of a business and allowing some time to think, can be more productive and create added value for companies, as it allows students to reflect on the business and plan for the future and be more strategic.

All course materials will be provided online through the DBS Moodle platform.

Target Audience

This innovative and practical programme has been specifically designed for the Irish SME sector, to enhance participant skills, which enables SME owner manager participants to deliver results in their trading environments. Participants can come from any industry with any level of experience; however, participants who are at a senior level within their business and can implement their training within their business will gain the most out of such a course.

Dates and Venues

All training days will be hosted by Dublin Business School; 13/14 Aungier StreetDublin 2, D02 WC04

  • Launching October 3rd 2019
  • Expressions of Interests sought
  • To register interest contact skillnet@isme.ie


ISME Members €1795, Non Members €1995.

Members please log in to avail of your discount


ISME Skillnet