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Customer Focused Selling

Customer Focused Selling


This Customer Focused Selling Training Course helps you use customer needs as the basis for sales dialogue.

Course Content

  • Preparing for success
  • Building rapport
  • Generating interest and identifying needs
  • Providing solutions
  • Appealing to motive and gaining commitment
  • Resolving objections
  • Uncovering opportunities
  • Mastering the selling process


Participants will have the opportunity to put into practice what they have learned and by working in groups and individually they will prepare and deliver sales interviews and presentations.

Target Audience

Account executives, sales consultants, sales reps, account managers and business development personnel.

Dates and Venue

  • 05th December 2018. 9:30am – 5:00pm, Dublin Venue TBC.


One day course: €230 ISME Members, €325 Non Members

Booking Essential

Members please log in to avail of your discount


ISME Skillnet