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Develop Your First Google Ads Campaign – Seeking Expressions of Interest!

Develop Your First Google Ads Campaign – Seeking Expressions of Interest!


The aim of this Google AdWords training course is to:

  • By the end of the course, you will have a fully developed Google Ad Campaign to roll out.
  • Develop the skills, tools and knowledge to be able to create an effective Google advertising campaign.
  • Develop an understanding of the key performance indicators to enable campaign management.

Course Content

Google AdWords is an essential element of a marketing strategy. It can be extremely effective if it is managed correctly.

The Key elements of the day are:

  • Website\Landing page optimisation
  • Research – Keyword\Audience\Competition
  • Campaign setup
  • Campaign management

The modules for the course are:

  1. Introduction to online advertising\Pay Per Click (PPC) advertising
    • What is PPC online advertising?
    • How can it benefit your business?
    • What are the common mistakes?
    • How does a business get started?
  1. Optimisation
    • What is website\landing page optimisation
    • Why is optimisation so important?
    • What simple steps can be taken to optimise my website?
  1. Research
    • What research is required?
    • Why do it?
    • How is it done?
    • What online tools are best for doing research?
  2. Campaign Setup
    • Setting up the first campaign for the business.
    • Steps in creating your first adverts.
  3. Campaign Management
    • Setting up analytics and tracking,
    • Identifying the key performance indicators.
    • Creating a report to manage advert performance.


This is a highly interactive and participative course. In order to gain the maximum from the day, it is recommended that all participants bring a laptop.

It is also important for each participant to have a Google account setup for their business. This will be the Google account that will be used to create the advertising campaign and analytics.


  1. Set of notes for creating Google PPC campaign
  2. Creation of first live campaign
  3. Page of links, tips and tricks for effective campaigns

Dates and Venues

  • Seeking Expressions of Interest!
  • 9:30 – 5:00pm, ISME, Dublin 2


One day course: €230 ISME Members, €325 Non-Members

Booking Essential

Members please log in to avail of your discount


ISME Skillnet