SME Sales &
Marketing Management

SME Sales & Marketing Management

SME Sales & Marketing Management

“Since taking this course I am running the Marketing section in my company and it has worked wonders for new business on the internet. I would recommend this course to anyone who is starting up a new company or needs to refresh an existing company.”

Liam Tully, Technical Sales, Telcom

AIM

Attract more customers and grow your business.

COURSE CONTENT

Participants complete 8 one day modules and a company improvement project and are provided with 2 days mentoring.

  • Develop a marketing strategy
  • Create your marketing plan
  • Utilise ebusiness and social media to your advantage
  • Plan and manage your sales process.

METHODOLOGY

In class sessions are highly interactive with participants learning practical tools which they can used immediately back in the workplace. Learning is transferred to the company through the completion of an IN-COMPANY IMPROVEMENT PROJECT. All participants complete an improvement project in their own company under the guidance of a mentor. (2 days individual mentoring provided)

CERTIFICATION

Participants who successfully complete the company improvement project and related report and presentation are eligible for certification to achieve a Special Purpose HETAC Level 7 award.

WHO SHOULD ATTEND?

Anyone who is responsible for sales and marketing in an SME and has yet to receive training in the area.

DATES

3rd, 4th, 26th and 27th November, 21st and 22nd January and 18th and 19th February 2015.

FEES

Because the programme is part funded by ISME SKILLNET – ISME Skillnet Members Pay €1650 and Non Members pay €1895.

VENUE

Griffith College Dublin, South Circular Road, Dublin 8

Booking Essential

FOR FURTHER INFORMATION OR TO BOOK CONTACT:

Liz Carroll, Training and Development Manager, 01 6622755, liz@isme.ie

The ISME Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills.

SME Sales & Marketing Management  >