An introductory course on how to use social media effectively to generate sales and leads.
Social Media is an ever evolving area, existing platforms are changing their layout and functionality daily and new platforms are emerging every day. It is important that you are given the most up to date information which will enable you to make informed decision about the channels you choose for your business, how to use them to build lasting relationships and in turn generate sale and leads.
Understand the different ways to use social media to promote your business and brand
Tactics to use to generate sales from the different platforms
Understand how to develop and implement a social media strategy for your business
Understand relationship marketing and how to form strong relationships and build customer loyalty using
Introduction to social media and how it can assist with customer relationship management (CRM)
Introduction to social media platforms including Facebook, Twitter, Periscope, Instagram and Pinterest and how to use them effectively.
o Setting up accounts – a walk through the step by step process of setting up and using their main tools and features
o How to write for social media to promote interaction
o Creating visual content for social media that encourages engagement
o Using social media to drive quality website visitors and increase sales and leads
o Advertising opportunities: setting up effective ads and tracking conversions
o Evaluation of existing social media activity
o Reputation management – introduction to tools that will enable you to monitor where and when people talk about you online
o Management tools – introduction to a range of tools that will assist with the management and monitoring of your social media accounts
This is a highly interactive and participative course. It is recommended that all participants bring a laptop to participate in practical elements.
DATES and VENUES
TBC. 9.30am – 4,30pm. ISME,Dublin.
1 day course: €230 ISME Skillnet Members, €315 Non Members
FOR FURTHER INFORMATION OR TO BOOK CONTACT:
Liz Carroll, Training and Development Manager, 01 6622755, firstname.lastname@example.org
The ISME Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills.