Successful Business Writing and Email Etiquette

Successful Business Writing and Email Etiquette

Successful Business Writing and Email Etiquette

AIM

Learn the essential skills of writing so that you communicate in a professional and competent manner with customers

COURSE CONTENT

  • The essence of professional communications in business today
  • Non-verbal communication – the essential communication tools for customer relations
  • Know your audience and understand their needs – choose the right option to communicate
  • The importance of first impressions for influencing a customer
  • Define your objective, apply the right approach, style and structure to your writing
  • Apply essential business English – the correct use of language grammar, punctuation etc
  • Write clearly and persuasively to attract customers and maintain interest
  • Instil confidence with customers – write a professional and personalised letter
  • Generate slick and successful sales letters to win customers
  • Create proposals, estimates and quotations to meet customers needs and expectations
  • Email communications today – apply the appropriate behaviour for interacting with customers
  • Apply the right style, content and language to email communication
  • Keep emails relevant and easy to follow subjects, notifications and contact details
  • Maintain confidentiality when forwarding or copying emails, or sending attachments
  • The legal implications for email behaviour – libel, copyright, viruses and spam emails
  • Manage customer complaints and difficult situations successfully
  • Keep in touch with customers and build personalised on-going written communications

METHODOLOGY

Group discussions, feedback and exercises based on individual/group needs. This course is extremely interactive providing participants with the opportunity to prepare and practise their skills.

TARGET AUDIENCE

The course is for experienced people in a selling or sales management role, senior people who can influence their juniors and “make a difference” in customers spending more.

DATES and VENUES

5th Nov. 9.30am – 5.30pm. ISME, Dublin

FEE:

1 day course: €230 ISME Skillnet Members, €315 Non Members

Booking Essential

FOR FURTHER INFORMATION OR TO BOOK CONTACT:

Liz Carroll, Training and Development Manager, 01 6622755, liz@isme.ie

The ISME Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills.