Our sceptical selves wonder about these figures but if you Google ‘attention span’ the ‘Google machine’ says that we now have a lower attention span than a goldfish – and of course if it’s on Google is must be true!
According to the numbers the average attention span in the year 2000 was 12 seconds but last year that had plummeted a third to just eight seconds. Even the poor old goldfish, going round and round, is up at nine seconds. Part of the issue is all of the distractions we are subjected to. We always have the phone and the average number of times per hour an office worker checks the email inbox is thirty times.
Why is this good for your business?
If you’re trying to tell the world about your business you can go down the old fashioned advertising path but if your radio or TV ad is any longer than 12 seconds it appears you’re on a loser. Plus the fact that despite the collapse in the advertising market that advertising rates don’t seem to have suffered as badly. And particularly for SMEs there’s a far cheaper – almost free - and more effective way of doing it – by blogging. And ISME can show you how.
An ISME masterclass on your online presence
On Tuesday the 9th of December ISME is running a half day masterclass on how to increase your sales by maximising your online presence. You don’t have to know anything at all about online to benefit from this masterclass. Our experts, including Margaret O’Farrell of Old Farm, Sandra Hennessy of ‘Be Dynamic’, Antonie Geerts of Seditio and Conall O Móráin of Today FM’s Sunday Business Show will walk and talk you to online perfection. There’s more information here.
I’m not bothered
Did you know that companies that blog (a very short article just like this one you’re reading now) can have 97% more inbound links than those that don’t which in turn builds search engine traffic. 61% of consumers have made purchase based on blog post they read. 60% of consumers normally feel positive about a company after reading its blog and 70% of consumers learn about company through its blog versus ads. There you have it. Look at what you could save from your advertising budget just by blogging. And that’s just blogging. We’ll be covering all of the bases at the masterclass. So now you are bothered? Bookings are very strong so we do advise you book immediately. Email Liz at email@example.com today or simply click here.