No, that is not a shock headline worthy of the Sun or the News of the World. That is the reality that many in the newspaper industry know but refuse to recognise. The collapse in the newspaper industry is calamitous and the future looks bleak. The newspapers are now trying to move the goalposts to ‘readership’ numbers, using smoke and mirrors to suggest that up to five people in a household read a bought newspaper. Do you know any young person who reads, let alone buys, a newspaper? All of this is to convince newspaper advertisers to keep advertising but no one, not even the newspaper proprietors, are convinced. With sales of some newspapers dropping up to 7% a year, regrettably we say, it won’t be long until the inevitable happens. Newspapers will disappear and yes, we’ll be all the poorer for it. But that won’t stop it happening.
The drift to online is as inevitable as it is inexorable. Yesterday the UK Poundland chain, known in Ireland as Dealz, where everything is sold for near enough to €1.49, saw its shares plummet 11 per cent after the discounter warned that Christmas sales had been disappointing. It isn’t the first to warn that customers are deserting the high street in favour of shopping online. Online shopping? For €1.49. Yes. Yes. And yes.
If you and or your business haven’t copped on to the absolute necessity to drive your business online, or as much of it as possible, as quickly as possible, you are missing the point. Don’t sacrifice your livelihood, or the future of your business, by saying that you ‘don’t understand online’, implying that if you don’t understand it it’s going to go away. That’s why you have ISME. We run any course you want on any business subject if the demand is there. Don’t talk to Joe. Talk to our Liz and she’ll organise what can be organised. email@example.com, 01 6622755.
There are Online Trading Vouchers worth €2,500 available to get you motoring, so Just Do It.
According to the IEDR, the organisation that registers .ie websites, one third of all Irish businesses do not have an online presence. We know there are massive broadband issues in rural areas – a sad joke in a country that wants to portray itself as a global digital centre – but there are many other business that could be online and are choosing to see their revenues go elsewhere. It is nothing but slow commercial suicide.
A member recently went looking for a solicitor locally (in South Dublin) to witness some business documents. Google told him that there were two solicitors near him. Did either have a website? Not at all. Just ask yourself when you last used the phone book (the phone book, Gay?) Nobody uses a phone book to find anyone anymore. He needed to know if they had Commissioner for Oaths status. He couldn’t get their number, so simply went to solicitor number three, who did have a website.
If you don’t have a website you are invisible. If you are not trading on it you are dying. It’s 2016. What are you waiting for? CLICK HERE